“At GitLab, we have everything open source. We have a handbook. So it's open and public. And actually people look at our experiments and it's categorized by like, is this activation acquisition? And you can click in to see what's the hypothesis, what we tested, what's results, what's the next step.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Hila Qu
Disclosure
Acorns spent heavily sponsoring NASCAR but saw zero visible user growth
“At one time we sponsored NASCAR. And it's a lot of money, but it didn't, we didn't see any visible lift in our results.”
Hila QuJan 18, 2023▶ 9:39Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Insight
Early-stage founders cannot outsource initial growth channels to agencies
“The most fundamental things is about figuring out your growth model, the initial channels that cannot be outsourced, and you need to figure that out on your own.”
Hila QuJan 18, 2023▶ 25:39Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Opinion
Hila Qu calls Google Analytics a last-generation tool compared to Amplitude
“A lot of funders in early stage, they use Google analytics is okay, but it's, I would say it's last generation of analytic tool. You want to have tools like Amplitude or Mixpanel or things like that.”
Hila QuJan 18, 2023▶ 44:25Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Opinion
Hila Qu compares B2B data infrastructure to a 'kindergarten level'
“B to B. The data situation is in general, much worse. I would say B to B is almost like kindergarten level. If B to C is third grade level in terms of data foundation.”
Hila QuJan 18, 2023▶ 45:01Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
Disclosure
GitLab focused its growth teams on input metrics rather than top-line ARR
“So when I joined at GateLab, I talk with our CEO, we have a, we have ARR, not ARR, ARR growth as our North Star metric for the company, which is fine. But for me as a growth leader, right? Or for any other teams, I need to break that down into inputs exactly a…”
Hila QuJan 18, 2023▶ 48:35Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
AssertionNot checkable as stated
Native gas station ads outperformed celebrity endorsements for Acorns' user acquisition
“We also do a bunch of like very native ads. Someone go to gas station and then just pump, pump gas and say acorns help them. Like the ordinary person gas station version works much better than a celebrity.”
Hila QuJan 18, 2023▶ 6:23Hila Qu: The Ultimate Guide to Product Growth at Your Startup | 20VC #967 · 20VC with Harry Stebbings
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