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Biilmann: Cheaper development will trigger radical surge in custom software demand

Matt Biilmann · 20Product: How to Design and Build Products in a World of Agents | Why AI Will Kill Many SaaS Products | What Products Will Thrive and Die in a World of 100M Developers with Matt Biilmann, Co-Founder and CEO @ Netlify · Mar 14, 2025 · at 9:34

Matt Biilmann, co-founder and CEO of Netlify, explains how collapsing software construction costs will lead organizations to build tailored internal applications instead of relying on generic SaaS.

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“Like I think what we're seeing now is definitely the cost of building custom workflows, custom UIs, custom applications is going to dive down dramatically. And typically that will mean that demand for doing that will Go up radically and people will start building much more custom applications for everything, right?”

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