Insight certainty 4/5 debate potential 2/5

Growth teams must operate cross-functionally, never in isolation

Bangaly Kaba · 20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H · Dec 16, 2021 · at 8:53

Bangali Kaba, Head of Platform Growth at Pop Shop Live and former Head of Growth at Instagram, discusses how tech startups should structure their growth organizations.

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“Growth is always cross-functional, right? It should never be on an island, and this is a big, I think, mistake that founders make.”

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Insight
Founders must understand their growth flywheel before hiring growth leaders
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Insight
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Assertion Supported
Instagram retention rose from 20% to over 50% under Bangaly Kaba
“I think we improved our retention from about 20% to maybe over 50% while I was there.”
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Insight
Early-stage startups should hire junior growth talent over senior leaders
“Yeah, I usually actually tell people to start junior. The reason why is a couple things. One is, you know, when you hire people who are more senior, they tend to be really, really good at, like, understanding systems, building for scale, like, helping to enabl…”
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Assertion Supported
Instagram lacked basic registration flow data logging in 2016
“Even at the best companies, like when I joined Instagram, we literally did not have logging for all of the registration flow. It was incredible. We knew how many people started and how many people ended, but we did not know what was happening at every step of …”
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Prediction Held up
Bangali Kaba predicts Clubhouse will survive long-term
“Does it survive? Yeah, I think it does.”
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