Insight certainty 4/5 debate potential 3/5

Saper: Revenue growth without high margins isn't product-market fit

Jake Saper · Jake Saper, GP @ Emergence Capital: "We Sold Salesforce Early and Lost Out on Billions" · 20VC with Harry Stebbings · Mar 10, 2025 · at 1:16:50

Jake Saper, General Partner at Emergence Capital, warns that AI-enabled service startups often confuse rapid top-line sales with genuine product-market fit when discounting services at low margins.

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“What that doesn't tell you is have you used AI to provide a high margin service, right? You can sell a lot of something, but if you haven't figured out a way to have a good business model around it, then it's not really product market fit.”

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