Gross: Successful PLG startups drive 50-70% of acquisition from one channel
Adam Gross · Adam Gross: Why Startups Doing Paid Under $100M ARR are not PLG | E1145 · 20VC with Harry Stebbings · Apr 26, 2024 · at 15:38
Adam Gross, former CEO of Vimeo and Heroku, discusses customer acquisition mechanics in early-to-mid stage SaaS startups.
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“Whenever I talk to founders, a good PLG business, even at the five, ten million range, they usually have discovered like one good acquisition mechanism that is contributing to, you know, a disproportionate, 50, 60, 70% of their actual customer acquisition volume.”
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