Siminoff: Richard Branson's Investment Did Not Automatically Bring Ring Customers
Jamie Siminoff · Ring CEO Jamie Siminoff: The $1BN Amazon Acquisition; How Richard Branson Invested | 20VC #984 · 20VC with Harry Stebbings · Mar 3, 2023 · at 9:02
Jamie Siminoff, founder of Ring, explains why startups cannot rely solely on celebrity investors like Richard Branson to drive customer acquisition.
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“I think mostly people want to put a square peg in a round hole. So they want like Richard Branson invested and they like step back and like wait for the customers to come in. And like, that's not gonna happen. Richard Branson doing a blog post saying, I invested in this because it makes neighborhoods safer, and I'm a missionary investor, and here's this interesting thing about this, was one of a thousand things that led to our brand being big. And, but it was an important one, but it was one of a, so like, so you had to also play this into a whole, like, you know, a rolling thunder of things. It was not just one piece, but it was an important piece.”
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