Fadell: Products must optimize around a single primary customer path
Tony Fadell · 20 Product: The Ultimate Guide to Product Reviews: What Makes the Best vs the Worst | How Often Should They Be | Who Should Be Invited | Who Sets The Agenda | How to do Follow-Ups Post Product Reviews · Jul 6, 2022 · at 11:07
Tony Fadell, creator of the iPod, iPhone, and Nest, discusses product review methodology and target customer prioritization on 20 Product with Harry Stebbings.
0:00 / 0:14exact quote · 14.1s
720p mp4 · rendered on demand · StarZero watermark
“And sometimes we'll like go, it's a third. I'm like, well, then we're going to try to please everyone and please no one. So pick one. There's always got to be a one priority path. If not, you probably not structured your product right. So you pick that primary path and you optimize everything around it”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tony Fadell
Fadell: Remote employees lacking face time will be fired first during downturns
“Two in, especially now in a financial disaster that we have on our hands, who's going to be the first one to get fired? The ones who don't come into work are the ones who do come into work and have some face time and show value beyond just coming to a meeting.”
Fadell: iPod's original strategy was driving Mac sales, which failed
“We're going to sell the iPod. It's going to be so awesome that people will buy Macs so they could use their iPod. We're going to sell more Macs because they're going to need to buy one to use an iPod that they're going to have to have. Well, guess what? The fi…”
Fadell: Single-use plastic recycling is "a bunch of bullshit"
“Recycling is basically a bunch of bullshit, especially when it comes to single-use or low-use plastics versus durable-use plastics.”
Tony Fadell: Every startup founder needs a co-founder with complementary skills
“You need a co-founder. Because there's, one, they should be complimentary with your skills. Two, you need a partner who you can share all the things you can't talk to the board about, or you can't talk to the management team about. You can't go talk to your si…”
Fadell: Never invest in startups with four or more co-founders
“I don't like any, I don't like companies with more than three co-founders. I prefer it with two. Three can get as long as people, but four above forget. I don't want to go there.”
Fadell: Waiting for consensus data means the opportunity is already overpriced
“Everybody else wants data. And the only way to get data is when everybody's there, Getting those hard numbers and saying, okay, now I'm convinced to go in there because everyone else is there. But guess what? Everyone else is there already. You got to trust yo…”