Von Perger: Founders should rely on trusted third parties to lobby VCs
Stefan von Perger · 20 VC 036: The Pitching Process: From Email to Term Sheet with Stephan von Perger @ Wellington Partners · May 14, 2015 · at 8:27
Stephan von Perger, investor at Wellington Partners, discusses effective strategies for early-stage founders to get initial meetings with venture capitalists.
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“But it's really all about getting getting other people to sort of lobby for you.”
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More from Stefan von Perger
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“So I think stockpiling the way a company like Slack is doing it at the moment seems counterintuitive from my point of view.”
Von Perger: Founders should raise extra capital when valuation terms are favorable
“If you can raise at decent terms i.e. A good enough valuation without giving away too much equity, it's probably a good idea to raise now, even if it's a little bit more than what you need.”
Von Perger: Realistic market sizing matters more than arbitrarily huge numbers
“So I think being clear and being honest to yourself when you estimate a market is actually more important than showing that it's huge, because it's relatively easy to just make up something really big.”
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“If I've received a sort of a email that says dear investor, then the pass on that will be extremely short.”
Von Perger: University students now prefer founding startups over banking
“I probably, you know, when I was a student, everybody would have said, I want to be a banker, and I want to be a consultant. And nowadays, a lot of them say, hey, I want to set up a business”
Von Perger: Prepare 10 to 25 pitch slides but focus on narrative
“When I go to a meeting as a founder, I would probably have something between 10 and 25 pages with me to explain all the important aspects of the business. But Not necessarily look at every slide during the one hour meetings, typically a one hour meeting, but r…”