John McMahon: Whoever locks down decision criteria wins the deal
John McMahon · 20Sales: John McMahon on How to Hire, Train & Retain the Best Sales Reps | How Sales Changes in a World of AI | Sales Lessons from Snowflake and MongoDB | How to Create and Drive a Sales Process with Urgency · Nov 28, 2025 · at 12:22
John McMahon, veteran enterprise sales leader and board member, explains how aligning product differentiators to customer criteria drives wins.
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“Whoever locks down the decision criteria is going to lock down the deal.”
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