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Desai: Having multiple standard OKRs is the exact opposite of focus

Jay Desai · 20VC: VC / Founder Fit with 3 Things Founders & VCs Must Agree Pre-Investment & Why Having No Company Budgets Creates Internal Entrepreneurs with Jay Desai, Founder & CEO @ PatientPing · Nov 11, 2016 · at 16:01

Jay Desai, founder and CEO of PatientPing, discusses internal company alignment with Harry Stebbings. Desai explains why PatientPing abandoned multiple traditional OKRs in favor of a single company-wide OKR.

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“Three of them. One, grow revenues. Two, deliver more value to customers. Three, build a great team. A couple of undistracted, sorry, a couple of distracted, highly unfocused quarters later, we realized that those three OKRs could be universally applied to any company and capture nearly every possible priority, which is the exact opposite of focus. So we decided to shift to just one company, OKR, which we found that there's something very powerful about organizing the company around the thing that's most important right now.”

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