Satya Patel, co-founder of Homebrew, discusses what enables startups to successfully raise seed funding from venture capitalists.
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“And I think the key to successful fundraising at the seed stage is really establishing that emotional resonance with an investor. And there's really only two means by which to do that. One is the personal story of the founders, right? Why it is they're focused on the problem that they're focused on? What makes them uniquely suited to attack it? What's the belief that they have about their solution to the problem that is unique to them and to, and maybe different than what the rest of the world sees? You know hopefully some common ground with the investor that helps investor relate to them or the problem that they're solving. So that's the first. And then secondly is the mission itself. And is it a problem area again that the investor can relate to, or is it, An opportunity of such massive scope and potential scale that the investor has to be involved in it. You know, is it something where we like to say the founders have a very narrow near-term focus, but a broad long-term vision around what the world should look like. And I think those two things kind of the founder and the mission are the only things that can help establish that emotional resonance early on.”
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