Einstein: Hardware is a Trojan horse for software in new environments
Ben Einstein · 20VC: Why Hardware Is Actually Software Wrapped In Plastic & "Of Course Hardware Is Hard, Everything Is Hard" with Ben Einstein, Founder & General Partner @ Bolt VC · Aug 17, 2016 · at 11:29
Ben Einstein, founder and General Partner at Bolt VC, discusses why hardware startups are increasingly integrating software and recurring revenue models into physical products.
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“So really hardware is this really great Trojan horse to get software into places that it can't currently exist.”
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