Realistic SaaS payback periods are 15 to 18 months, not 12
Alex Clayton · 20VC: Spark Capital's Alex Clayton on How The Best Growth Investors Source, Evaluate and Win Deals, Why Market Depth Is Crucial When Analysing Markets & Why Capital Is Only A Temporary Competitive Advantage · Mar 25, 2019 · at 22:40
Alex Clayton, Partner at Spark Capital, breaks down benchmark payback periods for high-growth SaaS companies.
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“15 to 18 months for high growth businesses is what we like to see. Very rarely, everyone talks about 12, it's very hard to get it down to that level.”
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