Zwillinger: Physical consumer brands cannot rely on minimum viable product strategy
Joey Zwillinger · 20VC: What Larry Paige, Mary Meeker and Ben Horowitz All Have In Common, Why You Have To Build A Movement Not A Brand & Why This Really Is A Great Time To Be An Entrepreneur with Joey Zwillinger, Co-Founder @ Allbirds · Aug 18, 2017 · at 17:15
Joey Zwillinger, co-founder of Allbirds, responds to Reid Hoffman's famous advice about launching early, arguing physical goods require high initial perfection over minimum viable products.
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“I just think it's a little less extreme than with a web product and the way that, that Reed might say, put your minimum viable product out there, get feedback and build it with a consumer product and a brand. Particularly one, you know, if you look at the growth that we've had, So quickly, we have our product on a lot of people's feet and you do want that to be a good experience. And it has to be a really good experience if you expect to stand the test of time. So we put a huge amount of focus in product development and lean much more heavily on that. Let's get this close, as close to perfect as we can out of the gate versus that stripped down minimum viable product approach. And we take that with different aspects of our business, but If we're going to launch one product, that product better be pretty damn good.”
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