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Kaba: Founders must understand their product's growth flywheel before hiring growth roles

Bangaly Kaba · 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more · Nov 25, 2022 · at 24:21

Bangali Kaba, Director of Product Management at YouTube and former Instagram growth executive, discusses prerequisites for early startup growth hires.

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“It really works best when the founder understands one of their own Primary flywheels. And I figured it out. And so what I mean is like, it's really hard to outsource growth and say like, Hey, how do growth come like make us grow. If the founder doesn't really know what makes the product move the needle to start.”

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