Sierra Built Verticalized Sales Teams Unusually Early in Its Startup Journey
Reggie Marable · 20Sales: Sierra: Inside Silicon Valley's Fastest Growing Sales Machine & How to Prospect, Outbound and Close Enterprise Deals in AI · May 2, 2025 · at 13:07
Reggie Marable is Head of Global Sales at Sierra. He explains why Sierra deployed verticalized sales teams earlier than traditional enterprise software companies.
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“Most companies wait until they get more scale and more maturity. At Sierra, we made the decision to do it early because we know those are the industries where we can make the most impact, and we really want to show up right in those industries by understanding the trends and being able to speak the language, so we made the decision to do it fairly early in our journey.”
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