Zaparde: Zip Acquired Its First 10 Customers Exclusively Via Cold LinkedIn Outreach
Rujul Zaparde · Rujul Zaparde: Why Hiring Inexperienced People is Better | E1144 · 20VC with Harry Stebbings · Apr 24, 2024 · at 16:50
Rujul Zaparde is the co-founder and CEO of Zip. He explains how he and his co-founder verified true demand when starting Zip.
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“We decided, Hey, we don't want to like, look at the end of the day, if we pick an idea, we're going to work on it more than anybody else. Like we don't want to waste our own time. So what we're going to do is this. We're gonna make sure that the first 10 customers we close, we're gonna close in cold off of LinkedIn. They're not gonna be people we know. They're not gonna be warm introductions. They're not going to be referrals. Nothing. They're going to be cool because if they buy it, they owe us nothing in the world. Then they actually have this problem and they're willing to pay and we're going to charge real money for it.”
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