Assertion certainty 4/5 debate potential 2/5

Most Figma sales reps operate a traditional enterprise sales motion

Sean Boscanian · This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings · Mar 21, 2026 · at 19:28

Sean Boscanian (Shaunt Voskanian) is CRO at Figma. He clarifies how Figma structures its go-to-market teams between SMB PLG and larger sales-led accounts.

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“SMB, that's the PLG motion, everything else is sales led. Everything else we do, mid-market, enterprise strat, which is the majority of our team and the reps that we have, it's running like a very traditional SaaS sales business.”

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Figma CRO Sean Boscanian argues traditional software sales quotas are arbitrary
“My perspective is quotas are kind of made up.”
Sean Boscanian Mar 21, 2026 ▶ 22:13 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
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Sean Boscanian Mar 21, 2026 ▶ 14:02 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Insight
Managing sales reps purely by quota creates lazy leadership, says Boscanian
“I just think it's too much of a lagging indicator. And I think it, what my fear is, it creates lazy leadership. If we're performance managing based on the idea that someone got to their number or didn't get to their number at the end of a month, quarter, or ye…”
Sean Boscanian Mar 21, 2026 ▶ 48:18 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Disclosure
Figma operates without a traditional customer success team, says CRO Boscanian
“We don't actually have a traditional CS team.”
Sean Boscanian Mar 21, 2026 ▶ 7:52 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Disclosure
Figma operates without traditional sales development representatives, says CRO Boscanian
“We also don't have traditional SDRs.”
Sean Boscanian Mar 21, 2026 ▶ 13:34 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
Disclosure
Figma sets average enterprise sales quotas at 3x to 4x OTE
“An average enterprise rep here might have three to four X their OTE for a quota, and we're happy with that.”
Sean Boscanian Mar 21, 2026 ▶ 0:18 This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings
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