Gautam Gupta: Acquisition payback period is the core B2C capital efficiency metric
Gautam Gupta · 20VC: How Startups & VCs Can Build Relationships with Potential Corporate Acquirers? The Challenge Of Operating Both A B2B & B2C Business Model & Why Fundraising Is The One Element Founders Cannot Control with Gautam Gupta, Founder & CEO @ NatureBox · Feb 10, 2017 · at 14:36
Gautam Gupta, Founder and CEO of NatureBox, discusses key performance metrics for direct-to-consumer businesses.
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“Well, I think what we're seeing is on the B to C business, I would argue that one of the most important metrics is actually payback. So how quickly can you pay back on your customer acquisition cost? And that for me is a metric of capital efficiency in these models.”
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