Dasilva: Lightspeed spent zero on advertising during its first seven years
Dax Dasilva · Dax Dasilva: $900M ARR at $2.6BN Market Cap?! Lightspeed, The Most Undervalued Public Company |E1188 · 20VC with Harry Stebbings · Aug 9, 2024 · at 15:26
Dax Dasilva is the founder and CEO of Lightspeed Commerce. He explains how the company initially scaled through reseller conferences rather than paid marketing.
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“In those first seven years, it's zero. We spent zero money on, on advertising, right?”
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