Insight certainty 4/5 debate potential 3/5

Loganov: New sales leaders should meet engineering before their own sales reps

Zhenya Loginov · 20 Sales: The Ultimate Guide to Sales Onboarding for New Sales Reps and Sales Leaders, The Biggest Red Flags in the First 30 Days & What Can Be Done to Set Them Up for Success with Leaders from Figma, Dropbox, Miro and more. · Nov 16, 2022 · at 17:26

Zhenya Loganov is Chief Revenue Officer at Miro and former COO at Segment. He discusses onboarding practices for senior sales executives.

0:00 / 0:16exact quote · 16.7s
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“So if you're a head of sales, You don't go and talk to your salespeople first. You go and talk to your head of engineering or key engineering product leaders, because if you truly as a head of sales, you are going to need to work with them for the company to be successful. If you miss the opportunity to build this personal connection in the first months, it's going to be very hard to do when you're six months into the role.”

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More from Zhenya Loginov

Insight
Building sales teams too early makes adding PLG later extremely difficult
“If your PLG motion is figured out, but the PLG, if you miss it, and if you build the sales teams too early, it's very hard to build later.”
Zhenya Loginov Jun 22, 2022 ▶ 4:16 Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
Insight
Startups should reject enterprise deals that distract engineering from core products
“If you know that you're gonna need to build a lot for this particular customer that is outside of your normal product roadmap, and that would detract your engineering product resources from building the core product, I wouldn't do it. It's very hard to say no …”
Zhenya Loginov Jun 22, 2022 ▶ 5:15 Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Dropbox failed in enterprise due to a lack of top-down commitment
“And I think this lack of that level of commitment early on, I think at Dropbox was what plagued us. You know, we had wonderful, fantastic go-to-market leaders at the company, but we just had them, like each one came for, you know, a couple of years and then le…”
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Opinion
Asana and Dropbox were too late adopting enterprise sales over PLG
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Insight
Self-serve revenue teams belong in product engineering, not sales
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Insight
Startups should expand internationally at $20M-$30M ARR, not $100M
“I think at Dropbox we launched the first region outside of the US when we were over a hundred million in ERR, and I think that frankly was too late. I think you can start doing this when you are at about 20, thirty million because it just takes a very long tim…”
Zhenya Loginov Jun 22, 2022 ▶ 55:54 Mire CRO Zhenya Loginov: Hiring Tips for Sales; Why Dropbox Lost Enterprise | 20VC #900 · 20VC with Harry Stebbings
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