Assertion certainty 4/5 debate potential 3/5

Steve Ballmer's executive presence won Microsoft the early cloud battle against Google

Ben Horowitz · 20VC: a16z's Ben Horowitz on How To Create An Environment of Trust with Founders, How and Why Creating Shocking Rules Is So Impactful To Culture & What The Samurai, Shaka Senghor and Toussaint Teach Us About Company Culture Building · Oct 28, 2019 · at 15:51

Ben Horowitz, co-founder of Andreessen Horowitz, discusses how cultural differences between Google and Microsoft affected the market competition between Google Apps and Microsoft Office.

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“But, you know, in the early days of that battle, when they had way better product, Google had a way better product, Balmer would, and Balmer's still CEO at the time, would show up in companies and say, I'm here. Is Larry Page going to come visit? And of course, he never did. And like that cultural difference won the day for Microsoft.”

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