Loverro: Marketing dollars are more effective in downturns as CAC falls
Tom Loverro · Tom Loverro: The Ultimate Startup Survival Guide for 2023 | 20VC #977 · 20VC with Harry Stebbings · Feb 13, 2023 · at 30:34
Tom Loverro, General Partner at IVP, discusses marketing spend efficiency during market downturns.
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“The marketing spend that you have now is so much more powerful Then the marketing spend you had say during 21. Why? Your competition has pulled back. They're not bidding on keywords. So the CAC is down.”
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