Sales teams should intercept PLG customers early to drive upgrades
Sean Boscanian · This is why I don't believe in sales quotas | Figma CRO · 20VC with Harry Stebbings · Mar 21, 2026 · at 18:43
Sean Boscanian (Shaunt Voskanian) is CRO at Figma. He responds to a question on when founders running a PLG motion should intercept users to drive expansion.
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“I don't think it ever hurts to do it a little earlier than a little later, because I think what we do still find is we think it's the right time based on our formulas. You still have to convince someone that that's the case. And that might take a couple of go-arounds.”
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