Oliver Jay: Category-creating startups should hire frontline reps before a sales leader
Oliver Jay · 20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep? · Jul 27, 2022 · at 10:21
Oliver Jay, former Head of Sales at Asana, advises early-stage founders on initial sales team composition when creating new product categories.
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“On the other hand, if you're trying to actually create a new category, what you're selling is fundamentally the first piece of that kind of software solving that admit problem at a company. I think you're better off with hiring some hungry and smart customer facing people first.”
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