Plank: Top sales rep win rates max out at 30% to 40%
Matt Plank · Matt Plank, Rippling's CRO: How to Build an Enterprise Sales Machine | E1241 · 20VC with Harry Stebbings · Dec 20, 2024 · at 2:40
Matt Plank is the Chief Revenue Officer at enterprise software company Rippling. He discusses realistic performance benchmarks and win rates for top-performing sales representatives.
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“Even the best sales reps I know, depending on whatever segment you're in, you know, their win rates are anywhere from 15, 20%, maybe 30, 40% of the absolute highest end.”
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