Isford: Onboarding should ask user intent directly rather than inferring from email domains
Lauryn Isford · Lauryn Isford: Product Growth Secrets from Facebook, Airtable, BlueBottle, Dropbox & Notion | E1037 · 20VC with Harry Stebbings · Jul 19, 2023 · at 14:51
Lauryn Isford, Head of Product Growth at Notion, discusses how horizontal SaaS platforms should approach onboarding across diverse user segments.
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“Something that we do at Notion that I think generally is tried and true is to ask someone what they're here for. Many businesses will actually cast or assume or segment that a user is a certain kind of user. Maybe they sign up with a Gmail account, and one might assume that they're there for a personal use case, but it's possible that They used their Gmail, but are actually evaluating your tool or your product to deploy at their business. And just starting with that simple question of, are you here to do work with your team? Are you here as a student? Are you here for personal projects? Can really help you as the builder of the product, understand the value the customer is seeking and reflect it back to them.”
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