Growth onboarding requires a listening tour, data audit, and customer chats
Bangaly Kaba · 20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H · Dec 16, 2021 · at 16:55
Bangali Kaba, former Head of Growth at Instagram, outlines the optimal onboarding structure for new growth leaders to quickly gain business context.
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“I think it's like a listening tour, plus a little bit of a data tour, I'd call it, plus like customer conversations. You've got to learn the business, right, and learn really what makes the business tick, and understand what your cross-functional stakeholders are saying, especially in marketplaces, because you don't, you need to understand, like, What's happening on both sides of business? And then also, you know, does the data really support this or not? Or do you even have enough data? Do you even have clear enough data to actually make any informed decisions? And then talking to customers and understanding like what they're saying and, you know, is their feedback makes sense? You know, ultimately what you're looking for is you're looking at able to like push the team forward and say, here are the bets that we need to start making. And, you know, what you're trying to do is just get context as fast as possible.”
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