Narang: Toast had to halt sales early on due to product stability
Aman Narang · Aman Narang: 5 Lessons Scaling Toast to $14BN Market Cap | E1192 · 20VC with Harry Stebbings · Aug 21, 2024 · at 10:02
Aman Narang is the co-founder and CEO of Toast. He describes early operational struggles and stopping sales while attempting to raise capital.
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“Ah, for toast, we made a bunch of starts and stops there. In fact, there were these times where I remember, and you can imagine, right, you're like trying to raise capital and grow, and having a meeting, we're like, well, we need to stop selling. It's like, what are we talking about? Stop selling. Because we had, and we fought through it, but we had issues. I remember one discussion I had was restaurant owners, like, it's great that you've got the Tesla, but it's not helpful when it's always in the shop, right? And the point they were trying to make was the product did not work well enough. And so we have to slow down and stop many times.”
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