“And often when you are the person who built the thing, you're not the person who can actually tell the story about why it's important.”
quote is from the automated transcript, cleaned for reading:
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More from Gina Gotthilf
AssertionNot checkable as stated
Gotthilf: PR was the primary growth lever for Tumblr LatAm and Duolingo
“And it honestly was the most important lever that helped Tumblr grow in Latin America and that helped Duolingo grow.”
Gina GotthilfJun 21, 2023▶ 22:54Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
Insight
Gotthilf: Statistically significant failed experiments reveal high-leverage user moments
“If you run an experiment with statistical significance and it harmed your product, that means that you found a moment that really matters to users. And if you found a moment that really matters to users, you can manipulate it in multiple ways for positive and …”
Gina GotthilfJun 21, 2023▶ 11:57Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
AssertionNot checkable as stated
Gotthilf: Educational apps inherently struggle with user retention compared to games
“Games get retention, right? And education apps do not get retention, right?”
Gina GotthilfJun 21, 2023▶ 13:08Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
AssertionNot checkable as stated
Gotthilf: Badges became Duolingo's single most effective growth experiment
“It ended up being the most effective thing that we did and collected collection of experiments where we were, we could impact not just growth numbers, but every single metric across the company, like monetization, et cetera.”
Gina GotthilfJun 21, 2023▶ 17:16Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
Disclosure
Gotthilf: Duolingo's government partnership in Colombia failed to generate real user adoption
“I worked with the Colombian government, the Mintic, which is the ministry of technology there to get Duolingo into public schools. You would think, wow, Gina, that's amazing. You got Duolingo into public schools. You've got the whole population. No, it actuall…”
Gina GotthilfJun 21, 2023▶ 28:21Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
Opinion
Gotthilf: Most non-top journalists copy-paste press releases due to workload pressure
“I would say that most journalists, not at the top publications, but you would be surprised with most journalists. Tend to be fairly lazy. And I don't fault journalists. They have way too many things to do. They're trying to click, you know, get clicks. They ar…”
Gina GotthilfJun 21, 2023▶ 43:09Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
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