Lawson: The only failure in hypothesis testing is spending without clarity
Jeff Lawson · 20VC: Twilio's Jeff Lawson on What It Takes To Create a Tribe, How To Create Anti-Fragile Organisations Through Decentralised Decision-Making and Why Values Are Nice But Principles Are Better · Jun 28, 2021 · at 30:27
Jeff Lawson, co-founder and CEO of Twilio, discusses how framing corporate projects as scientific hypotheses fosters psychological safety and enables decentralized decision-making.
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“Success is getting to a true or false as quickly and cheaply as possible. As hypotheses, the only failure mode is failing to prove it true or false, of going like, Spending a lot of time or money and still not knowing if the hypothesis is true or false.”
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