Facebook, Pinterest, and LinkedIn are the premier tech growth talent pools
Darius Contractor · 20Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt · May 18, 2022 · at 29:32
Darius Contractor, former VP of Growth at Airtable, advises founders on where to recruit top growth executives.
0:00 / 0:17exact quote · 17.8s
720p mp4 · rendered on demand · StarZero watermark
“In general, I think people at Facebook, Pinterest, LinkedIn, a few other companies maybe, like, really do know growth. They know how to run these successive experiments. So all those companies, I think, have, like, really great growth culture where people have metrics, come with experiments, execute, and kind of everyone on the team knows how to do it. I think those are all great places to dig for people.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Darius Contractor
Recent Facebook growth veterans often lack zero-to-one startup scaling experience
“Like if you were at Facebook in the last five years, you might not have learned how to do zero to one growth. You might've learned how to do a hundred to a million growth, much higher level.”
Competent VP of Growth candidates will not join pre-product-market fit startups
“That VP growth is usually not going to want to join, like, kind of an empty team, or definitely not, like, a pre-product market fit product, if they know what they're doing.”
Growth teams should sit inside the product organization under the CPO
“If you put growth outside a product, You kind of set up a potential conflict between the two. Really at the end of the day, growth is often effectively a product team. They have product people, engineers, data scientists. They work more with like the code that…”
B2B SaaS startups should not hire consumer growth experts
“I wouldn't hire like a consumer expert for like a B to B SaaS business, because it's just such a different world.”
Pinterest and Facebook possess the tech industry's best growth tracking infrastructure
“I think Pinterest has one of the best, like, systems of growth. A list of all the current growth experiments, you automatically run reports on it, etc. I think the only other company that really has that system is Facebook”
Growth teams should directly own core onboarding and monetization flows
“Ideally, growth owns the product areas, and it's not just kind of a layer on top of core products. So usually growth would have ownership over the core onboarding flow and the monetization flow and maybe the logged out pages, or those might be owned by marketi…”