Darius Contractor, former VP of Growth at Airtable, evaluates which tech companies have built the most effective internal experimentation platforms.
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“I think Pinterest has one of the best, like, systems of growth. A list of all the current growth experiments, you automatically run reports on it, etc. I think the only other company that really has that system is Facebook”
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More from Darius Contractor
Insight
Recent Facebook growth veterans often lack zero-to-one startup scaling experience
“Like if you were at Facebook in the last five years, you might not have learned how to do zero to one growth. You might've learned how to do a hundred to a million growth, much higher level.”
Darius ContractorMay 18, 2022▶ 28:4120Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
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Competent VP of Growth candidates will not join pre-product-market fit startups
“That VP growth is usually not going to want to join, like, kind of an empty team, or definitely not, like, a pre-product market fit product, if they know what they're doing.”
Darius ContractorMay 18, 2022▶ 12:2420Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Insight
Growth teams should sit inside the product organization under the CPO
“If you put growth outside a product, You kind of set up a potential conflict between the two. Really at the end of the day, growth is often effectively a product team. They have product people, engineers, data scientists. They work more with like the code that…”
Darius ContractorMay 18, 2022▶ 15:4120Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Insight
B2B SaaS startups should not hire consumer growth experts
“I wouldn't hire like a consumer expert for like a B to B SaaS business, because it's just such a different world.”
Darius ContractorMay 18, 2022▶ 18:4020Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Insight
Growth teams should directly own core onboarding and monetization flows
“Ideally, growth owns the product areas, and it's not just kind of a layer on top of core products. So usually growth would have ownership over the core onboarding flow and the monetization flow and maybe the logged out pages, or those might be owned by marketi…”
Darius ContractorMay 18, 2022▶ 30:2920Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
Insight
Growth teams should ask for forgiveness 40% of the time
“Forgiveness, 40% of the time, and then permission 60%. So mostly you should be on board with the team, but occasionally, yeah, you want to be a little bit that loose cannon who delivers amazing results.”
Darius ContractorMay 18, 2022▶ 39:2720Growth: Five Signs of Top Growth Talent and How to Detect Them, How to Structure and Conduct the Most Efficient Customer Discovery Process & The Framework to Determine Your North Star and When To Change it with Darius Contractor, Former VP Growth @ Airt
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