Helgason: User-friendly platforms win through high volume at low price
David Helgason · 20VC: Unity 3D's David Helgason on Building a $bn Business, Getting Funded By Sequoia and Powering The Pokemon Revolution · Jul 22, 2016 · at 5:09
David Helgason, co-founder of Unity 3D, explains the core business strategy behind democratizing game development software in Unity's early days.
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“If you have a user-friendly platform, and everything else in your industry is really not user-friendly, you could maybe, instead of, You know, selling it a few times for a lot of money. You could sell it for a little bit of money a lot of times.”
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