Neman: 75% of Sweetgreen's orders are digital
John Neman · 20VC: Sweetgreen Founder Jonathan Neman on Leadership Lessons from Managing Through COVID, The Importance of Failing Fast and Iterating & How the Best Leaders Bring Together Brand, Capital Allocation and Strategy · Jan 26, 2022 · at 16:09
Jonathan Neman, co-founder and CEO of Sweetgreen, discusses how digital ordering volume impacts capital allocation and customer-level analysis for the restaurant chain.
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“Sweetgreen has an additional layer when we think about capital allocation due to our digital penetration, which is about 75% of our orders are digital, which gives us another lens that is really interesting, which is customer level economics.”
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