Neman: Sweetgreen Store Density Increases Average Unit Volume Instead of Cannibalizing Sales
John Neman · 20VC: Sweetgreen Founder Jonathan Neman on Leadership Lessons from Managing Through COVID, The Importance of Failing Fast and Iterating & How the Best Leaders Bring Together Brand, Capital Allocation and Strategy · Jan 26, 2022 · at 18:05
John Neman, co-founder and CEO of Sweetgreen, explains how market density and high customer order frequency affect Sweetgreen's store efficiency and unit economics.
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“Where most restaurants, the more stores they put in a region, the stores will cannibalize themselves. For us, the more stores we put in a region, they actually all grow. So the average unit volumes grow because our customers become more frequent.”
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