Distro Dojo startup gained 20% conversion lift from a button test
Matt Lerner · 20 VC 082: 500 Startups Week: Growth Hacking 101: How To 10x Your Conversion with Matt Lerner, Head of Distro Dojo London · Oct 26, 2015 · at 13:29
Matt Lerner, Head of Distro Dojo London at 500 Startups, shares a case study on quick conversion rate optimization wins.
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“We have a business in there now. And the first easy thing we did was we had them, you know, do a four cell test on the main call to action button on their homepage. And three days later, they had a 20% lift in conversion just from that.”
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