Bradford: The League will focus on sending users offline to meet
Amanda Bradford · 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League · Jun 15, 2018 · at 25:54
Amanda Bradford is the Founder and CEO of dating app The League. On 20VC, she outlines her vision for merging online preferences with offline real-world venue guidance.
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“A couple of things I'm excited about are merging online and offline officially in the sense that when you want to go out, to a bar in New York City. And let's say you're fresh off a breakup yourself. Which bar do you want to go to? And where are the people that, you know, meet your preferences within New York City? And are they going to the West Village? Are they going to the Lower East Side? And where should you go out with your friends that night? And so I think having a little bit more of a compass on a, you know, not in a creepy way by any means, but more, you know, I call it a heat map or a compass in the sense that it helps you live your life offline with more efficiency and more, feel more focused. And I guess increased probabilities of meeting someone interesting without having to kind of Change the way you want to live your life. And to me that, you know, when we get there, that's what dating should be like. I should be able to go to a, you know, a music show that I wanted to go to anyway and happen to bump into someone, you know, that's there because I know that from this map that, you know, this is a good chance of meeting someone that's in my preferences. So I think really merging that so that we're not keeping our users online. We want to be sending our users offline.”
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