Disclosure certainty 5/5 debate potential 3/5

Bradford priced The League's seed round herself without a lead VC

Amanda Bradford · 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League · Jun 15, 2018 · at 20:49

Amanda Bradford, founder and CEO of The League, explains that she priced her startup's seed round directly rather than accepting a price set by an institutional lead investor.

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“I actually priced my own round and then got negotiated down a little bit, but ended up Kind of closing the rounds pretty much led by Amanda, I like to say.”

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More from Amanda Bradford

Disclosure
Bradford tested monetization on The League using a fake $15 upgrade button
“But what I did is I created an HTML fake page where I said, Hey, you want to upgrade for 15 dollars? If so, click this button. And then we just said, great, you're upgraded. And we gave them the advanced features without charging their card. And so that gave m…”
Amanda Bradford Jun 15, 2018 ▶ 14:15 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League
Opinion
Bradford: Small check investors provide equal support as large lead VCs
“When I do need help from my investors, I think they helped me just like they would if they had put in two million dollars or five million dollars, even if they've only put in 25 K. So I haven't noticed a difference based on their responsiveness or their willin…”
Amanda Bradford Jun 15, 2018 ▶ 21:25 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League
Insight
Bradford: Solo founders eliminate co-founder conflict, a top startup failure cause
“So, you know, I think the two things they say startups fail is, one, you know, co-founder issues, and two, is running out of money, and so those are the two things I was like, I'm going to make sure those two things don't happen, and you can eliminate one of t…”
Amanda Bradford Jun 15, 2018 ▶ 6:24 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League
Insight
Bradford: Solo founders should hire A-player contractors over B-player employees
“And so I think you have to be, I like to say, it's like, you can't really get the A players. So then you have a couple of different options. You can hire B players or you can contract out A players and pay a hefty price tag. And so I chose the latter and reall…”
Amanda Bradford Jun 15, 2018 ▶ 7:07 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League
Insight
Bradford: Startups cannot convert contractor engineers into full-time employees
“But yeah, I think in general, the contractor mentality, you can't convert contractors to employees. You just can't. It's their DNA. It's fundamental.”
Amanda Bradford Jun 15, 2018 ▶ 8:13 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League
Disclosure
Bradford: The League maintains a strict 50/50 male-to-female gender ratio
“And I would say on the league, it's actually quite hard in the sense that we keep the ratio of 50 50.”
Amanda Bradford Jun 15, 2018 ▶ 18:50 20VC: Why VCs Are Wrong About Single Founders, The Benefits of Party Rounds At Seed and How To Pre-Game Your Launch To Have Customers From Day 1 with Amanda Bradford, Founder & CEO @ The League
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