Gautam Gupta joined venture capital firm General Catalyst at age 18
Gautam Gupta · 20VC: How Startups & VCs Can Build Relationships with Potential Corporate Acquirers? The Challenge Of Operating Both A B2B & B2C Business Model & Why Fundraising Is The One Element Founders Cannot Control with Gautam Gupta, Founder & CEO @ NatureBox · Feb 10, 2017 · at 3:05
Gautam Gupta, founder of NatureBox, discusses his early career trajectory entering venture capital while still in college.
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“I was really, really fortunate to join General Catalyst at the age of 18, if you can believe it.”
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Gautam Gupta: Operating experience is not required to be a great VC
“My perspective is, I think that you do not need operating experience to be a great investor, right? So first off, I think a lot of people in Silicon Valley believe that you need to be an operator in order to invest and to be a good VC. I don't believe that's t…”
Gautam Gupta: Founders should withhold detailed information to create investor allure
“So I think, you know, it's good to know who the investors are that might be interested in your business, but I wouldn't share too much information personally. I would really generate that allure of, you know, you're doing something cool and interesting and, yo…”
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“The stat is that the top 20 CPG companies lost twenty billion dollars of market share over the last three years.”
Gautam Gupta: Most large CPG companies lack a real e-commerce strategy
“Most of the large CPG companies Don't really have an e-commerce strategy. Their e-commerce strategy is, yeah, we'll sell some stuff on Amazon. I mean, that's not really a strategy, right?”
Gautam Gupta: Subscription sampling boxes will decline while proprietary brands succeed
“I think some subscription companies will continue to rise, and I think those are ones with a proprietary product and a unique experience. I think the sampling boxes and vendors will have really challenging times, and I think those may go away.”
NatureBox pre-sold 100 boxes via Facebook ads before the product existed
“The first thing that we did is we put a landing page up that was Naturebox.com, it showed a picture of what the box looked like, and then you could click a buy now button. And if you clicked that buy now button, you actually got sent to PayPal, where you could…”