“I think we'll also see attrition rates come down because we'll be able to use AI to supplement onboarding.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Carlos Delatorre
Insight
Founders Should Avoid Hiring a Sales Leader in the First Years
“Don't hire a leader yet. Hire individual contributor. At first just hire SDRs and you be the rep so that you get, I think for an early stage company, the CEO really has to develop the plays, figure out the message, at least that initial message.”
Carlos DelatorreJan 24, 2025▶ 5:24Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Insight
Hiring AEs Without Self-Sourcing Pipeline Experience Is a Non-Negotiable Risk
“Pipeline generation. Hiring AEs that have not built their own pipeline, that one is non-negotiable, because if they say they will, if they say they want to they just don't know how hard it is, or they don't remember, maybe they did it as SDRs a long, long time…”
Carlos DelatorreJan 24, 2025▶ 11:16Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Disclosure
Carlos Delatorre Has Fired Sales Reps During First-Month Bootcamp
“We've parted ways with people at bootcamp. It was clear in their first month that, you know, we'd made a mistake and, you know, we apologize for that because we hired them. But why wait nine months and waste their time and waste our time and opportunity costs?”
Carlos DelatorreJan 24, 2025▶ 40:56Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Insight
Carlos Delatorre: Salespeople Do Not Sell; Buyers Buy
“I don't believe salespeople sell. Buyers buy. All salespeople can do is create an environment that is conducive to that purchase decision.”
Carlos DelatorreJan 24, 2025▶ 1:06:13Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Insight
High Sales Performance Is Mostly Learned, Not Innate Charisma
“I think it absolutely can be learned. And I think when people say that someone is born a sales, a salesperson, usually what they're referring to is charisma and a big personality. And I don't know that those things are necessarily what makes a great salesperso…”
Carlos DelatorreJan 24, 2025▶ 1:45Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Opinion
Carlos Delatorre: Sales Is More Science Than Art
“There are people who are savants, who are gifted, and there are people who can Connect dots that others don't see, but then others can follow, can learn, and can replicate those things, so I think it's more science than art, candidly.”
Carlos DelatorreJan 24, 2025▶ 2:56Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
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