Insight certainty 4/5 debate potential 2/5

Tennant: Chronological interviews reveal a candidate's true underlying motivations

AJ Tennant · AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings · Oct 23, 2024 · at 36:30

AJ Tennant is VP of Sales at Glean and former sales executive at Slack. He explains the chronological interview methodology he uses to recruit high-performing sales talent.

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“Understand the deep history of the individual Over a chronological period of time. I didn't realize that that was a hiring methodology until Bob Fratty taught me that at Slack, which is kind of this who hiring, the who hiring method is what we call a chronological interview. Like, I ask people, what did you do in high school? Like, what were you proud of in high school? Not because, I don't care, and then I say, why did you go to the college you went to? What was your proudest accomplishment in college? And I do that through every Why did you leave the first job you did? Why did you go to the next job? And I go, really try to understand, because what you can build is an understanding of, like, the deep motivations that people have.”

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More from AJ Tennant

Assertion Not checkable as stated
Many enterprise customers say Microsoft Copilot is falling flat
“Look at like Microsoft Copilot, I mean, Many customers are saying it's falling flat. Like, it's just not delivering the value that was advertised.”
AJ Tennant Oct 23, 2024 ▶ 26:42 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Insight
Early-stage sales teams should not segment or rush upmarket too early
“I think the worst thing you can do early stage as a sales organization and a go to company is segment too early and move way up market and just like, let's say we rewind the clock. If I all of a sudden moved all my sellers to just focus on the Fortune 50 or Fo…”
AJ Tennant Oct 23, 2024 ▶ 17:20 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Enterprise AI tools without clear ROI will churn within two years
“AI budgets that are based on just, hey, we need to quickly enable our employees to be AI-centric that aren't tying it back to business outcomes, impact, Top line, bottom line. A year from now, two years from now, we're going to churn.”
AJ Tennant Oct 23, 2024 ▶ 23:47 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Enterprise AI implementation takes 6-12 months or $5M in services
“Everyone is being sold A bag of goods and a dream of this sort of AI enabled workforce or Automation, top line, bottom line, and then when it comes to implementation, it's taking six, nine, 12 months, or it comes attached with a five million dollar services bu…”
AJ Tennant Oct 23, 2024 ▶ 26:02 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Prediction Not publicly verifiable
Glean withholds AE commissions unless deployment success plans are completed
“I took a page out of Dave Schneider's book from ServiceNow and We're implementing a system where we're not paying AEs on their deals unless they have an approved deployment success plan filled out.”
AJ Tennant Oct 23, 2024 ▶ 27:43 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
Disclosure
Glean ties CSM compensation to user activity rather than direct upsells
“We're actually tying the compensation of our CSMs not to an upsell. I guess it's sort of embedded into the NDR piece, but it's frankly more about, are you getting users active?”
AJ Tennant Oct 23, 2024 ▶ 29:10 AJ Tennant: How to Build a Sales Machine and Where Most Go Wrong | E2118 · 20VC with Harry Stebbings
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