Benchmark targets startups in small initial markets adjacent to massive ones
Sarah Tavel · 20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing · Sep 24, 2018 · at 13:03
Sarah Tavel, General Partner at Benchmark, discusses early-stage investment strategy and target market sizing.
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“When you are going after a small market that is adjacent to a big market that could eventually eat into a bigger market, that is the scene that I think we look for.”
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