Facebook's Advertiser Growth Team Targeted Headcount Over Direct Revenue
Chandra Narayanan · Chandra Narayanan: Top 5 Lessons from Leading Analytics at Facebook | E1126 · 20VC with Harry Stebbings · Mar 13, 2024 · at 23:14
Chandra Narayanan led analytics at Facebook. He discusses how growth teams select input metrics they can directly influence rather than unmovable output metrics.
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“For example, I'll take the example of Advertiser Growth. In Advertiser Growth that Facebook in the advertisers, we decided not to move The revenue metric, but decided to move the advertiser growth metric, because that's a metric that we actually could tangibly move.”
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