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Startups Must Centralize Growth Teams Before Decentralizing Into Product Teams

Chandra Narayanan · Chandra Narayanan: Top 5 Lessons from Leading Analytics at Facebook | E1126 · 20VC with Harry Stebbings · Mar 13, 2024 · at 36:53

Chandra Narayanan, founder of Sundial and former Facebook analytics leader, advises Harry Stebbings on how startups should structure growth teams as they scale.

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“I think the answer at an earliest stage of your growth, I think they should be a standalone team. I think it's for two reasons. One is I think it's the, is for the best practices, meaning that they can learn from each other and then they can go solve problems across the company. Suddenly you separate this team and Put them into the different parts. I don't know if they'll be able to build the same culture of the noob. A lot of it is knowing how to do this really, really well. And all of this transfer, if you went from, let's say I worked on many parts of this from pages growth to games growth, to address the growth to, you know, and then when you have all of these types of growth, what ends up happening is that these sort of knowledge does translate and imagine that all this was not part of one single team and they were separated all over. I actually don't think the learnings will be there. So My feeling at the earliest stage, you should all, I mean, it should be centralized. Now, once you get a large enough team, if you get to a large enough team, I actually think that it can start to be decentralized and work, go into product teams, but I actually think that early on it should be centralized.”

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