Heather Fernandez, founder and CEO of Solv, shares advice on career advancement and overcoming self-doubt in leadership roles.
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“Know that you're never going to be a hundred percent ready, but neither is the other guy. So just take a leap.”
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More from Heather Fernandez
Insight
Fernandez: Early-stage startups lack the traffic required for effective A/B testing
“There's this narrative that a company should come in and beta test everything and AB test everything. Let me tell you something. It's a lot better. You are at millions of visits per month or fifty million per month versus when you only have five or 10 or 20 or…”
Heather FernandezAug 24, 2018▶ 12:2820VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
Insight
Fernandez: Senior executives are assigned false competence and figure things out iteratively
“The reality is people who are in these roles start by not knowing what the hell they're doing, right? And they figure it out piece by piece. And oftentimes, even though they've been doing jobs for a long time, they still don't know what the hell they're doing.…”
Heather FernandezAug 24, 2018▶ 16:4420VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
Insight
Fernandez: Protecting yourself from board members prevents effective board utilization
“I will say, number one, how valuable it is to have honesty and transparency. There's a lot of talk of protecting yourself against your board and investors in startup circles, and I 100% understand where this comes from, but I think the reality is that this oft…”
Heather FernandezAug 24, 2018▶ 23:3820VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
Opinion
Fernandez: Advice that multitasking is ineffective ignores working parents and executives
“The one that causes me to roll my eyes the most profoundly is that multitasking is ineffective, clearly written by someone who is not a mother of three kids, a CEO of a company, and sitting on the board of Atlassian.”
Heather FernandezAug 24, 2018▶ 26:0120VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
Insight
Fernandez: 80% of organizational drama stems from ineffective communication
“80% of the drama in any relationship has to do with the ability to effectively or ineffectively communicate, right, and the misunderstanding that happen when you aren't able to effectively communicate.”
Heather FernandezAug 24, 2018▶ 9:1020VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
Insight
Fernandez: Startups should not copy other companies' cultural value statements
“Oftentimes startups, when they're looking to build their value statement or their cultures, they'll start by looking up what other startups do, and I think that's exactly the wrong thing to do.”
Heather FernandezAug 24, 2018▶ 9:5920VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
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