Fernandez: Advice that multitasking is ineffective ignores working parents and executives
Heather Fernandez · 20VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv · Aug 24, 2018 · at 26:01
Heather Fernandez is the co-founder and CEO of Solv and an Atlassian board member. She responds to a question about widely accepted productivity advice she disagrees with.
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“The one that causes me to roll my eyes the most profoundly is that multitasking is ineffective, clearly written by someone who is not a mother of three kids, a CEO of a company, and sitting on the board of Atlassian.”
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