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Noah Glass

Founder and CEO, Olo · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@nhglass ↗LinkedIn ↗olo.com ↗

Noah Glass founded Olo (originally GoMobo) in 2005, pioneering mobile and text-message food ordering for restaurants years before modern smartphone apps. He guided the restaurant SaaS platform through rapid scale, took it public on the NYSE in 2021, and oversaw its subsequent take-private transaction with Thoma Bravo.

12statements → 4claims → 2claims resolved → 4.08/5average certainty → 2/5average debate potential → ≈4.5/5argument clarity, estimated → 21said about them ↓

2 supported 0 partly supported 0 contradicted 1 not yet assessed 1 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 5 insights · 2 disclosures · 1 what if · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Noah argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Olo closed its Series A on the day Bear Stearns collapsed
“I mean, one of the things that was really an incredible moment in the company's history was we raised in March of 2008. That was our series a round. I believe on the exact same day, March 17th of 2008, when Bear Stearns collapsed, it felt like it was the last …”
Noah Glass Apr 29, 2022 ▶ 8:02 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
none yet certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: speaking style how? →

229 words/min while actually speaking · 0.2 um and uh per 1k words

No argument clarity score for Noah Glass: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews. Their coarse estimate from 23 exchanges on the produced feed is ≈4.5/5, shown at half point precision because the sample is small and produced tape scores higher.

Measured by listening to 5,207 words across 1 episode, but every recording we have of Noah Glass is the aired feed, and an editor cleaned that audio before release. Some of the hesitation was cut before we ever heard it, so read these as floors: the true rates are at least this high. These are measurements of speaking style, not scores. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 4/10
pushed back at the host ▾ 2/10
setup questions received 60%

Everything Noah Glass said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Glass: Excess venture capital dilutes startup focus and performance
“And the curse part of raising too much money is you have to spend the money. You have to go and do things. And oftentimes that can breed a huge lack of focus. And that can mean that you're trying to do too many things at once. You're stretched too thin. And no…”
Noah Glass Apr 29, 2022 ▶ 27:57 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Prediction Not checkable as stated
Noah Glass: Olo has a 100x growth opportunity ahead
“I think that Olo itself has a hundred X growth And then some opportunity ahead of us, more restaurant locations, more orders per location as we get to digital entirety, and then more revenue per order from Olopay and other products that we can sell into our cu…”
Noah Glass Apr 29, 2022 ▶ 33:33 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Insight
Noah Glass: Put team first, investors last to best serve all stakeholders
“Having your stakeholders in that order ultimately is the way to best serve all of your stakeholders”
Noah Glass Apr 29, 2022 ▶ 29:52 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Insight
Glass: Enduring difficult point-of-sale integrations built Olo's competitive moat
“If we can endure, if we can outlast our competitors, if we can integrate into systems in the restaurant that Point of sale systems that weren't meant to be integrated into, if we can get through that suck, we'll be in a place that nobody else will be able to s…”
Noah Glass Apr 29, 2022 ▶ 6:33 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Assertion Supported
Olo closed its Series A on the day Bear Stearns collapsed
“I mean, one of the things that was really an incredible moment in the company's history was we raised in March of 2008. That was our series a round. I believe on the exact same day, March 17th of 2008, when Bear Stearns collapsed, it felt like it was the last …”
Noah Glass Apr 29, 2022 ▶ 8:02 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Disclosure
Noah Glass raised a $7M Series A at a $7M valuation
“It was seven on seven. It was a very dilutive round, but we were incredibly grateful that we did that round, that we got the seven million dollars on the balance sheet of the company, and that really became this crucible moment of, can we last to the next stag…”
Noah Glass Apr 29, 2022 ▶ 8:29 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Assertion Supported
Glass: Olo's primary core value prioritizes family over work
“We actually, as a company, have always had our first value be family first, and what family first has meant is, if you ever have a conflict, if you ever have a tie between your family and Olo, your family will Wins the tie every single time.”
Noah Glass Apr 29, 2022 ▶ 15:07 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
What-if
Glass: Restaurant operators would have requested faster drive-throughs over digital ordering
“If you'd asked a restaurant operator, what do you want? They would have said, I want a faster drive-through. They wouldn't have said, I want on-demand ordering so that the entire paradigm shifts and the drive-through is no longer the fastest way of getting foo…”
Noah Glass Apr 29, 2022 ▶ 20:56 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Insight
Glass: Changing deep founder conviction requires disconfirming facts, not opposing intuition
“I love changing my view on things, but if I'm dug in like that, the thing that will help me to change is not a different intuition. It's a fact that disproves something at the core that has led me to this belief.”
Noah Glass Apr 29, 2022 ▶ 21:25 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Insight
Glass: Capital allocation and attention allocation are deeply intertwined
“I really think that capital allocation and attention allocation are Intertwined with one another. And it's so hard to do one thing well and to be best in class at that thing. It's nearly impossible to do many things well.”
Noah Glass Apr 29, 2022 ▶ 25:53 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Assertion Not publicly verifiable
Noah Glass took 12 full weeks of paid parental leave as CEO
“I did pretty well of taking the full twelve-week paid parental leave off.”
Noah Glass Apr 29, 2022 ▶ 15:54 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation
Disclosure
Glass: Olo spends marketing dollars on restaurant buyers, not tech press
“Where Olo's marketing dollars and PR dollars go is really not in anything consumer or in anything kind of tech press. It's really focused on restaurant buyers”
Noah Glass Apr 29, 2022 ▶ 32:22 20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Efficiency, What Worked, What Did Not Work and How Leaders Need To Reshape Thinking Around Resource and Attention Allocation

The other half of the tape: Noah Glass's own voice is left out of every number here. Other people bring the name up 19 times in 5 episodes on 20VC. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most David Frankel 13Harry Stebbings 6

Statements about Noah Glass, by other people (2)

Disclosure
Frankel: I believed my early investment in Olo was a total loss
“I remember saying to my wife on Olo, this is done. We've lost a lot. This was pre-founder collective saying, we have lost our money. Like, Noah is never going to get there.”
David Frankel Oct 14, 2024 ▶ 8:04 David Frankel, MP @Founder Collective: Investing Lessons from Seeding Coupang, Pillpack & Suno|E1214 · 20VC with Harry Stebbings
Assertion Partly supported
Frankel: Olo raised $600M at 10% dilution in its IPO
“Noah raised six hundred million for 10% dilution when he IPO'd, right?”
David Frankel Oct 14, 2024 ▶ 1:22:39 David Frankel, MP @Founder Collective: Investing Lessons from Seeding Coupang, Pillpack & Suno|E1214 · 20VC with Harry Stebbings

Every mention by year

tap a year for its mentions
00418220222023202420252026episodesmentions
01220222023202420252026episodes it came up in
00418220222023202420252026episodesmentions per episode
2026 6 mentions in 1 episode
2025 2 mentions in 1 episode
2024 8 mentions in 1 episode
2022 3 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
20VC: Scaling to $122M ARR IPO with $6M in Net Burn, Olo. The Ultimate Journey of Capital Apr 29, 2022 24m
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