The Exchanges

Q When you say it went off, like when you released it, it just went off?

A I mean, I think it's on like ten million views, you know, but this was before Stormzy was big, and before, well, Kevin Hart and Ice Cube were obviously massive, but Kevin Hart has become huge. Um, and, um, so, you know, I think for me, that moment had been sat there, In a hotel in Manchester, getting two huge names in a room, having a rap battle with this up and coming UK star, and them doing it for Lab Bible was a big moment. You know, we had like, 25 people, but from an audience perspective, it was huge. And after that, we started to really build out the portfolio. So we built out Sport Bible. We built out Gaming Bible.

AI assessment note: “I mean, I think it's on like ten million views”

Q How did you first start to make money?

A Um, so it, it was through two means. So the first was consultancy. So we had all sorts of people getting in touch with us saying, um, can you help us grow our Facebook account? And if you remember that time, everyone was saying, is a Facebook like worth a pound? Is it worth 50 P? Is it worth two pounds? I always remember those conversations. So Everybody knew it was a thing that they needed to be on to reach millennials and young adults. However, no one fully understood where it was gonna go. And so, we had a few companies that approached us, um, we put deals in place that said, okay, if we help you grow your Facebook account to this, We would get this fee, and we did that, and we did it a number of times, and again, back to that profitability since day one, that was always important to us, and we got some annual deals in place.

AI assessment note: “it was through two means. So the first was consultancy.”

Q Well, how does being a dad make you a better CEO?

A Before, before I had Alfie, our first boy, I would just, I would roll the dice on every decision. Everything. Put, put it on the table. No problem. Having Alfie made me think about things very differently. That it's more than just me and Jess. It's me, Jess, and this little human who's dependent on us and what we do, and every action that we take Whether it's a mannerism, a word that we say, they're taking it in and they can replicate it all the way through to, um, safety and making sure they have a life that you want them to have. And I would guess in terms of the, the biggest thing for me is pushing me to be a better role model. I'd say it makes me think about who I am, how I show up, And I often look at it through the lens of how would I feel if Alfie did that? Or Millie, our daughter. So I would say that role model piece and thinking about my actions a little bit more is, is the good thing from it.

AI assessment note: “makes me think about who I am, how I show up”

Q So that's, in terms of expansion to the US, that's what you didn't do that you wish you'd done. Yeah. What did you do that you wish you hadn't done?

A I'd probably say hire too fast at times. So, over time, I had this mindset that, It's all about the vision. It's all about the vision. It's all about the technical skill set, and put no emphasis on culture. And this was early doors. I had no understanding of it. So sometimes what I would do is sometimes hire very, very quickly, bring people in the business and think this person's got an amazing, amazing technical skillset, or they've got an experience that we just don't have in the business without thinking about, is this person going to gel with that other person to the left of them or to the right of them? I'm really taking all of those elements into account because when you're creating a team, One great individual for sure can make a massive difference, but when you've got a team who are working together and trust each other and create something amazing together, that is something else. So for me, putting more emphasis on taking a little bit more time with hiring, being clear on what the culture is, and also accepting that maybe that person with that additional experience or that additional technical skillset, Is probably not the right person on the basis that they under index on the cultural fit, and therefore they're gonna create chaos. Um, so I think from my perspective that learning over time and understanding who we are and what we are and what kind of person works in o…

AI assessment note: “I'd probably say hire too fast at times.”

Q How did you first start to make money?

A Um, so it, it was through two means. So the first was consultancy. So we had all sorts of people getting in touch with us saying, um, can you help us grow our Facebook account? And if you remember that time, everyone was saying, is a Facebook like worth a pound? Is it worth 50 P? Is it worth two pounds? I always remember those conversations. So Everybody knew it was a thing that they needed to be on to reach millennials and young adults. However, no one fully understood where it was gonna go. And so, we had a few companies that approached us, um, we put deals in place that said, okay, if we help you grow your Facebook account to this, We would get this fee, and we did that, and we did it a number of times, and again, back to that profitability since day one, that was always important to us, and we got some annual deals in place.

AI assessment note: “so it, it was through two means. So the first was consultancy.”

Q Before we do a quick fire, I do just have to touch on platforms. Uh, TV. We spoke before about, kind of, like, 70%, I think, of internet advertising, or sorry, advertising is now online. Is TV dead?

A TV has its place, and I guess it depends what you categorize as that. I'm a massive believer in connected TV, and the likes of YouTube, Netflix, Amazon Prime, all of these different subscriptions that we have, and we've all got too many. I believe that that's the future and where things are going. And I don't think that's going to be news to anyone. Audiences on traditional TV are reducing down and behaviors are changing where even when you are watching a TV show, whether it is on a traditional broadcasting channel or it's on a Netflix or an Amazon prime, you're still dual screening. I don't know. I don't know how many times I get told off when I'm watching a show with my wife, Jess, And I'm just there scrolling on my phone, ah, and it's just a habit that we've created, and in some ways, whether you're watching sport, or whether you're watching, Some sort of series that you want to connect with, with your friends and you're in WhatsApp and you're talking about it and you're talking about score or you're talking about something that happened or whatever it may be. It does enhance that experience. So I believe that behaviors are changing traditional TV, newspapers, magazines, et cetera. The numbers speak for themselves. That market has gone from being 70, 80% of the market down to 20%. And Digital is changing the game, and for a player like us, that has a huge amount of attention…

AI assessment note: “TV has its place, and I guess it depends what you categorize as that.”

Q Sorry, got to interrupt you. How do you hire them? It is really hard to find these people. That is probably my single hardest job in the media company to find people who truly understand social.

A Well, we, we all knew each other. It was like a community. So back then we were like DMing each other on Twitter. We were chatting with each other on different messaging platforms, et cetera. So we were in groups together and we all knew each other. And for these guys, they were all in like jobs. Like one was in a call center. The other was working in a nightclub. And all of these different places. So this was super early doors where, don't forget Facebook was launched in 2004. YouTube was launched in 2005. Facebook had only just listed in 2012. And then what, TikTok came in 2016. Snapchat 2014. So this was early doors where people were not making a living out of something that they love doing. So for us, we brought them in. And, um, gave them a career, and they loved it, and they still love it. Lots of them still work for us today, and we've continued that on.

AI assessment note: “we all knew each other. It was like a community. So back then we were like DMing”

Q So that's, in terms of expansion to the US, that's what you didn't do that you wish you'd done. Yeah. What did you do that you wish you hadn't done?

A I'd probably say hire too fast at times. So, over time, I had this mindset that, It's all about the vision. It's all about the vision. It's all about the technical skill set, and put no emphasis on culture. And this was early doors. I had no understanding of it. So sometimes what I would do is sometimes hire very, very quickly, bring people in the business and think this person's got an amazing, amazing technical skillset, or they've got an experience that we just don't have in the business without thinking about, is this person going to gel with that other person to the left of them or to the right of them? I'm really taking all of those elements into account because when you're creating a team, One great individual for sure can make a massive difference, but when you've got a team who are working together and trust each other and create something amazing together, that is something else. So for me, putting more emphasis on taking a little bit more time with hiring, being clear on what the culture is, and also accepting that maybe that person with that additional experience or that additional technical skillset, Is probably not the right person on the basis that they under index on the cultural fit, and therefore they're gonna create chaos. Um, so I think from my perspective that learning over time and understanding who we are and what we are and what kind of person works in o…

AI assessment note: “I'd probably say hire too fast at times.”

Q Were you nervous? Cause now it's like, duh, that's a great deal, but like, I'm sure at the time.

A So for whatever reason, and, and fair play to my mum, I couldn't transfer that amount of money from my bank. I don't know why. I just couldn't, and I used my mom's bank, and I had to explain this to her. She was like, what, what is Facebook? What is this thing? I was like, don't worry about it. Just, it's all good. So she transferred the money, um, we got access, all kind of came across, and I remember just laying there on my bed thinking, what the hell have I just done? What the hell have I just done? I've just spent, A huge amount of money, you know, sort of at this point I was burning free, maybe like, 60, 70% of the money that I'd saved up from previous endeavors, the funding, et cetera. And I remember sitting there thinking, I've really got to make this work. I don't know how I'm going to make this work, but I need to make this work. I need to figure it out. And, um, obviously I didn't, I didn't even, I couldn't have even imagined where we are right now. 500 people across the UK, Ireland, the US, uh, five hundred million followers across all platforms. Like, I, it just wasn't even in my, um, vocabulary then.

AI assessment note: “laying there on my bed thinking, what the hell have I just done?”

Q Were you nervous? Cause now it's like, duh, that's a great deal, but like, I'm sure at the time.

A So for whatever reason, and, and fair play to my mum, I couldn't transfer that amount of money from my bank. I don't know why. I just couldn't, and I used my mom's bank, and I had to explain this to her. She was like, what, what is Facebook? What is this thing? I was like, don't worry about it. Just, it's all good. So she transferred the money, um, we got access, all kind of came across, and I remember just laying there on my bed thinking, what the hell have I just done? What the hell have I just done? I've just spent, A huge amount of money, you know, sort of at this point I was burning free, maybe like, 60, 70% of the money that I'd saved up from previous endeavors, the funding, et cetera. And I remember sitting there thinking, I've really got to make this work. I don't know how I'm going to make this work, but I need to make this work. I need to figure it out. And, um, obviously I didn't, I didn't even, I couldn't have even imagined where we are right now. 500 people across the UK, Ireland, the US, uh, five hundred million followers across all platforms. Like, I, it just wasn't even in my, um, vocabulary then.

AI assessment note: “I remember just laying there on my bed thinking, what the hell have I just done?”

Q I just want to go to that, because you, you know, you acquire it from Alex and, you know, it's already got half a million, but now you're in charge. You have to make sure that you can maintain traffic and grow traffic. How did you do that? I know it's a blunt question.

A Yeah, so we, we very early doors, um, brought in some brilliant people. So at university, they sent bulk emails sometimes accidentally to everybody in the business school. So what I did is I took all of those emails, Sent a note around saying, who would like to do some work experience? And I had a huge amount of applicants. So even in the early days where we had this office above the printer shop, I had like five people at a time on rotation coming through doing work experience. These are really smart people. These university undergrads, amazing people coming in, helping grow the business. So we had some really smart people at early doors helping us figure out how to Build this brand, take it into a different direction from where it was, have a website built, figure out how we deal with this traffic that the spike is created. We had student developers, all sorts of people in there. And I guess as we got further along, we then started to find out people who had created their own accounts on social. So as we start to grow the business, we start to get more advertisers, generate more revenue from the website, which, Happened really quickly.

AI assessment note: “we very early doors, um, brought in some brilliant people.”

Q one. You mentioned kind of Sport Bible and different verticals. Did each of them work very quickly? Because I think the biggest mistake that people make with content is they don't give it enough time. They start two months in, they don't have that many followers, and they're like, no, no one wants it. And it's like, no, no, no, it takes time. Did each of them work very quickly?

A It took time and investment. So first things first, get the right people, the people who are living and breathing those different passion points, whether it's gaming, sport, tech, whatever it may be, or betches, of course we can come onto that, but get the people who understand those audiences inside out and understand the platform and how to speak to them. Then empower them with tech and tools and dashboards and data that helps them make better informed decisions. So very early on, we had a tech team from the beginning of the, the, the company. So we had a couple of person tech team. I think it was our fifth hire that we made and we grew that and built it, our data insights and tech tools and empowering these creatives, which I guess in a traditional world, you'd have the creators on one side of the room. And then you'd have the data people on the other side of the room and they would just butt heads. For us, we very much encouraged and actually hired people who embraced creativity and data as one. I mean, you know this, a good thumbnail can be the difference between a million views or, you know, sort of a thousand views and, um, really mastering the art. And it's the same on every single platform. If you put the content forward in the right way, It can make a huge difference. So, getting those people who understood those passion points, understood the platforms, and really sc…

AI assessment note: “It took time and investment.”

Q one. You mentioned kind of Sport Bible and different verticals. Did each of them work very quickly? Because I think the biggest mistake that people make with content is they don't give it enough time. They start two months in, they don't have that many followers, and they're like, no, no one wants it. And it's like, no, no, no, it takes time. Did each of them work very quickly?

A It took time and investment. So first things first, get the right people, the people who are living and breathing those different passion points, whether it's gaming, sport, tech, whatever it may be, or betches, of course we can come onto that, but get the people who understand those audiences inside out and understand the platform and how to speak to them. Then empower them with tech and tools and dashboards and data that helps them make better informed decisions. So very early on, we had a tech team from the beginning of the, the, the company. So we had a couple of person tech team. I think it was our fifth hire that we made and we grew that and built it, our data insights and tech tools and empowering these creatives, which I guess in a traditional world, you'd have the creators on one side of the room. And then you'd have the data people on the other side of the room and they would just butt heads. For us, we very much encouraged and actually hired people who embraced creativity and data as one. I mean, you know this, a good thumbnail can be the difference between a million views or, you know, sort of a thousand views and, um, really mastering the art. And it's the same on every single platform. If you put the content forward in the right way, It can make a huge difference. So, getting those people who understood those passion points, understood the platforms, and really sc…

AI assessment note: “It took time and investment.”

Q But what's the hardest thing about being CEO of lab Bible?

A I'd say it's the, it's the constant change in evolution. As we talked about before, every year is a new job. It's a new job. I'm understanding how to navigate the US market. I'm understanding how to navigate a public environment. I'm understanding how to accept that my team haven't allowed me to meet Tom Holland. And, um, uh, for context, that's someone who we were filming with, and my team were very protective over him. However, I enjoy that. I enjoy that change. I enjoy the variation. I love challenge. I'm one of these people where, if I wasn't doing Lab Bible group, I've been trying to like climb Mount Everest or Kilimanjaro or something like that. I just need a challenge. So for me, Lab Bible Group fuels that. It fuels that challenge. It tests me, it pushes me, it challenges me, but I enjoy that.

AI assessment note: “I'd say it's the, it's the constant change in evolution.”

Q Sorry, got to interrupt you. How do you hire them? It is really hard to find these people. That is probably my single hardest job in the media company to find people who truly understand social.

A Well, we, we all knew each other. It was like a community. So back then we were like DMing each other on Twitter. We were chatting with each other on different messaging platforms, et cetera. So we were in groups together and we all knew each other. And for these guys, they were all in like jobs. Like one was in a call center. The other was working in a nightclub. And all of these different places. So this was super early doors where, don't forget Facebook was launched in 2004. YouTube was launched in 2005. Facebook had only just listed in 2012. And then what, TikTok came in 2016. Snapchat 2014. So this was early doors where people were not making a living out of something that they love doing. So for us, we brought them in. And, um, gave them a career, and they loved it, and they still love it. Lots of them still work for us today, and we've continued that on.

AI assessment note: “Well, we, we all knew each other. It was like a community.”

Q Before we do a quick fire, I do just have to touch on platforms. Uh, TV. We spoke before about, kind of, like, 70%, I think, of internet advertising, or sorry, advertising is now online. Is TV dead?

A TV has its place, and I guess it depends what you categorize as that. I'm a massive believer in connected TV, and the likes of YouTube, Netflix, Amazon Prime, all of these different subscriptions that we have, and we've all got too many. I believe that that's the future and where things are going. And I don't think that's going to be news to anyone. Audiences on traditional TV are reducing down and behaviors are changing where even when you are watching a TV show, whether it is on a traditional broadcasting channel or it's on a Netflix or an Amazon prime, you're still dual screening. I don't know. I don't know how many times I get told off when I'm watching a show with my wife, Jess, And I'm just there scrolling on my phone, ah, and it's just a habit that we've created, and in some ways, whether you're watching sport, or whether you're watching, Some sort of series that you want to connect with, with your friends and you're in WhatsApp and you're talking about it and you're talking about score or you're talking about something that happened or whatever it may be. It does enhance that experience. So I believe that behaviors are changing traditional TV, newspapers, magazines, et cetera. The numbers speak for themselves. That market has gone from being 70, 80% of the market down to 20%. And Digital is changing the game, and for a player like us, that has a huge amount of attention…

AI assessment note: “TV has its place, and I guess it depends what you categorize as that.”

Q How has being a London listed business been? I, I know a couple, and they, you know, say it's bluntly very, very hard.

A I guess talking from personal experience, it was a big learning curve on going from being a private company to being a list of business, having a set of stakeholders that think and want information in a certain way, whilst also running your business. So adapting to that and learning and growing and understanding how to manage that was a whole learning curve in itself. And look, I'm, I'm hungry, ambitious. I enjoy learning. So for me, there was points in which that was challenging. However, the learning curve has been amazing. I would never look back and take any of that away, so from that experience of going through it, it's been fascinating, and certainly the benefits that I mentioned before have been brilliant, so.

AI assessment note: “it was a big learning curve on going from being a private company”

Q I just want to go to that, because you, you know, you acquire it from Alex and, you know, it's already got half a million, but now you're in charge. You have to make sure that you can maintain traffic and grow traffic. How did you do that? I know it's a blunt question.

A Yeah, so we, we very early doors, um, brought in some brilliant people. So at university, they sent bulk emails sometimes accidentally to everybody in the business school. So what I did is I took all of those emails, Sent a note around saying, who would like to do some work experience? And I had a huge amount of applicants. So even in the early days where we had this office above the printer shop, I had like five people at a time on rotation coming through doing work experience. These are really smart people. These university undergrads, amazing people coming in, helping grow the business. So we had some really smart people at early doors helping us figure out how to Build this brand, take it into a different direction from where it was, have a website built, figure out how we deal with this traffic that the spike is created. We had student developers, all sorts of people in there. And I guess as we got further along, we then started to find out people who had created their own accounts on social. So as we start to grow the business, we start to get more advertisers, generate more revenue from the website, which, Happened really quickly.

AI assessment note: “we very early doors, um, brought in some brilliant people”

Q Do you think that's a good, sorry, I don't mean to interrupt you, do you think that's a good thing? Because if I was like your investor, I'd say, well, you're sacrificing the growth of Lab Bible Court channel for consulting on the side to grow someone else's channel.

A Yeah, I get, I guess even our business model today has a big aspect of consultancy. So we work with Nike, Vodafone, Unilever, P and G, some of the biggest brands in the world. And what they want to understand is how to tap into young adults. Obviously now tapping into young adults on social is more well known. Back then it was this new thing that we think is going to be something, and we probably need to put some innovation cash towards it, but now it's obviously a much bigger thing. So even in our interactions to date where we've got the likes of Ubery sponsoring one of our biggest formats, Snap Wars, there's an aspect of consultancy in that, and that consultancy for us is that understanding of millennials And Gen Z audiences, and helping brands connect with that in an authentic way. So, I'll never forget.

AI assessment note: “our business model today has a big aspect of consultancy. So we work with Nike”

Q peak. Um, ok, I totally get you there, and I love your excitement. I'm also worried about deep fakes, and I'm worried about, you know, the team have used 11 Labs, an AI voice tool, to recreate my voice, and then call my mother, and you will not be able to know any difference, but do you worry about the ability for deep fakes to create some pretty challenging situations?

A Yeah, I think regulation is going to need to catch up, for sure, and that has been the case with every advancement in technology, whether that's The way in which cyber security works around putting your information online, um, the way in which people interact and it's governed, it needs to be regulated. There are going to be people who abuse it, as we know, and we need to make sure that we catch up. So, There's lots of positives, and I think there's gonna be medical advancements that there's no way we could ever get to without it, and I'm sure that's already happening right now, and I've just not quoted it. Or, um, connectivity in ways that we've not been able to do, that's connecting you to someone or something that just gives you that added value in life. However, there are gonna be issues, and they're gonna need to be regulated. They're gonna need to be dealt with, and that's where it comes down to the big plays. It comes down to The governments, it's going to come down to the open AIs, it's going to come down to the metas, and these players that are holding the keys, and ensuring that they're thinking about those things, which.

AI assessment note: “Yeah, I think regulation is going to need to catch up, for sure”

Q peak. Um, ok, I totally get you there, and I love your excitement. I'm also worried about deep fakes, and I'm worried about, you know, the team have used 11 Labs, an AI voice tool, to recreate my voice, and then call my mother, and you will not be able to know any difference, but do you worry about the ability for deep fakes to create some pretty challenging situations?

A Yeah, I think regulation is going to need to catch up, for sure, and that has been the case with every advancement in technology, whether that's The way in which cyber security works around putting your information online, um, the way in which people interact and it's governed, it needs to be regulated. There are going to be people who abuse it, as we know, and we need to make sure that we catch up. So, There's lots of positives, and I think there's gonna be medical advancements that there's no way we could ever get to without it, and I'm sure that's already happening right now, and I've just not quoted it. Or, um, connectivity in ways that we've not been able to do, that's connecting you to someone or something that just gives you that added value in life. However, there are gonna be issues, and they're gonna need to be regulated. They're gonna need to be dealt with, and that's where it comes down to the big plays. It comes down to The governments, it's going to come down to the open AIs, it's going to come down to the metas, and these players that are holding the keys, and ensuring that they're thinking about those things, which.

AI assessment note: “Yeah, I think regulation is going to need to catch up, for sure”

Q When you say it went off, like when you released it, it just went off?

A I mean, I think it's on like ten million views, you know, but this was before Stormzy was big, and before, well, Kevin Hart and Ice Cube were obviously massive, but Kevin Hart has become huge. Um, and, um, so, you know, I think for me, that moment had been sat there, In a hotel in Manchester, getting two huge names in a room, having a rap battle with this up and coming UK star, and them doing it for Lab Bible was a big moment. You know, we had like, 25 people, but from an audience perspective, it was huge. And after that, we started to really build out the portfolio. So we built out Sport Bible. We built out Gaming Bible.

AI assessment note: “I think it's on like ten million views”

Q Do you think that's a good, sorry, I don't mean to interrupt you, do you think that's a good thing? Because if I was like your investor, I'd say, well, you're sacrificing the growth of Lab Bible Court channel for consulting on the side to grow someone else's channel.

A Yeah, I get, I guess even our business model today has a big aspect of consultancy. So we work with Nike, Vodafone, Unilever, P and G, some of the biggest brands in the world. And what they want to understand is how to tap into young adults. Obviously now tapping into young adults on social is more well known. Back then it was this new thing that we think is going to be something, and we probably need to put some innovation cash towards it, but now it's obviously a much bigger thing. So even in our interactions to date where we've got the likes of Ubery sponsoring one of our biggest formats, Snap Wars, there's an aspect of consultancy in that, and that consultancy for us is that understanding of millennials And Gen Z audiences, and helping brands connect with that in an authentic way. So, I'll never forget.

AI assessment note: “even our business model today has a big aspect of consultancy. So we work with Nike”

Q How has being a London listed business been? I, I know a couple, and they, you know, say it's bluntly very, very hard.

A I guess talking from personal experience, it was a big learning curve on going from being a private company to being a list of business, having a set of stakeholders that think and want information in a certain way, whilst also running your business. So adapting to that and learning and growing and understanding how to manage that was a whole learning curve in itself. And look, I'm, I'm hungry, ambitious. I enjoy learning. So for me, there was points in which that was challenging. However, the learning curve has been amazing. I would never look back and take any of that away, so from that experience of going through it, it's been fascinating, and certainly the benefits that I mentioned before have been brilliant, so.

AI assessment note: “there was points in which that was challenging. However, the learning curve has been amazing.”

Q What have you changed your mind on in the last 12 months?

A Being a dad is, is the, the best thing ever, um, and it can also be the most humbling thing ever. And, I guess going from someone who my daughter loves and is obsessed with as a two-year-old to being someone who she feels, who I feel she hates, and the ups and downs of that rollercoaster where you love, you absolutely love this human more than anything. And that experience of the ups and downs of that is mind blowing. So I guess taking it outside of business, it's that up and down of being a dad, having something outside of business that humbles you in different ways. That's something that is an emotional rollercoaster in itself, but a very special thing.

AI assessment note: “having something outside of business that humbles you in different ways.”

Q Dude, I'm so excited that you made us your first popular podcast. The joys is editing always worse. Um, tell me, I want to start, you know, it's 12 year journey and I read that it started above a printer shop in a tiny, tiny office. So can you just take me to that? How did you come up with the idea for lab Bible?

A Yeah. So I guess if I take you back to me growing up, I was the kid who was selling sweets at school. So I was the guy who understood exactly which sweets were going to sell. And which ones weren't, and then I went and negotiated with the news agent, or the different places which I'd buy the sweets, and buy them in bulk, and then bring them into school, um, and, and sell them. And, uh, so I was that kid growing up. I also, um, had, uh, clothes that I would buy and sell. So sometimes I'd have a knock on the door. It'd be one of my, uh, my friend's parents coming round to buy some clothes. Um, and so growing up, I always had this, um, urge to, um, do business, I guess. I didn't even know what the word entrepreneur was, but I had this urge to go into that avenue. It felt natural to me. Um, I followed the course of going to university, which is Leeds, where I started the business, and I was going down this path of, I'm gonna go and do a business management course. I'm gonna go and work for a big business, and that's my career. This thing I was doing before university, the suites, the clothes, all of this kind of stuff, you know, maybe that's

AI assessment note: “if I take you back to me growing up, I was the kid who was selling sweets”

Q Do you worry about that as a leader though? Like constantly upsetting someone?

A We're a professional outfit. You know, to get to where we need to go, we need to have high standards, and if those standards are not met, we need to address them and change it. So another element of something that I Hold of high value is excellence. And whether that's for the audience who are our customers or a client who are our customers, we have over five hundred million followers now across Facebook, Instagram, Snapchat, YouTube. We generate Over 3000 views every second, and in order to produce that, you need to be living and breathing and understanding that audience, whether that's through the analytics tools that we have, whether that's through your own understanding of culture or whatever it may be, but to really nail that and grow an audience base of that size and scale, five hundred million people, over half of UK adults consuming what we do on a monthly basis, Two thirds of 18 to 34, 18 to 34 in the UK, you have to operate with excellence, and we have some of the best people in the world who understand that and put those standards on themselves. We lift it, and we encourage them to lift it, but a lot of people naturally have that drive when we're hiring them, and we think about that as we're doing that. It's the same on the client side. If you truly understand your client, and the business, and what they're trying to achieve, and you care about them, and you're thinki…

AI assessment note: “we have over five hundred million followers now across Facebook, Instagram, Snapchat, YouTube”

Q Do you worry about that as a leader though? Like constantly upsetting someone?

A We're a professional outfit. You know, to get to where we need to go, we need to have high standards, and if those standards are not met, we need to address them and change it. So another element of something that I Hold of high value is excellence. And whether that's for the audience who are our customers or a client who are our customers, we have over five hundred million followers now across Facebook, Instagram, Snapchat, YouTube. We generate Over 3000 views every second, and in order to produce that, you need to be living and breathing and understanding that audience, whether that's through the analytics tools that we have, whether that's through your own understanding of culture or whatever it may be, but to really nail that and grow an audience base of that size and scale, five hundred million people, over half of UK adults consuming what we do on a monthly basis, Two thirds of 18 to 34, 18 to 34 in the UK, you have to operate with excellence, and we have some of the best people in the world who understand that and put those standards on themselves. We lift it, and we encourage them to lift it, but a lot of people naturally have that drive when we're hiring them, and we think about that as we're doing that. It's the same on the client side. If you truly understand your client, and the business, and what they're trying to achieve, and you care about them, and you're thinki…

AI assessment note: “We're a professional outfit. You know, to get to where we need to go”