Mar 15, 2017 · 24m · 20vc

20VC: Sequoia Partner, Carl Eschenbach on Building and Scaling High Performace Teams and The Common Mistakes In Scaling A Go-To-Market Strategy

Carl Eschenbach · 17m spoken Harry Stebbings · 6m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The 20 Minute VC, host Harry Stebbings interviews Carl Eschenbach, Partner at Sequoia Capital and former VMware President and COO, who discusses building high-performance organizational cultures, scaling go-to-market strategies, and transitioning from operational leadership to venture capital.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Harry holds 27.2% of the talking time here. How this is scored →

Harry as informed peer 2.3 Guest teaching 2.7 Guest disagreement 0.7 Harry pushing back 1.7
05100:0010:0020:001:48–3:53 · Harry as informed peer 1/10 Carl Eschenbach's Career Journey to Sequoia Capital Harry introduces Carl with basic introductory questions about his career transition from VMware to Sequoia Capital. Carl smoothly shares his background moving from engineering to sales executive leadership without any friction.3:53–6:40 · Harry as informed peer 5/10 Building a High-Performance Culture Harry offers active pushback by citing Rory O'Driscoll's view that market size matters more than people in later-stage deals. Carl counters politely by arguing that market opportunities cannot be captured without great talent and culture.6:40–9:01 · Harry as informed peer 1/10 Common Mistakes in Go-To-Market Strategy and Scaling Harry relays a question from Sequoia partner Pat Grady regarding go-to-market scaling mistakes. Carl monologues on fast failure, productivity vs over-hiring, and span-of-control management.9:01–13:11 · Harry as informed peer 2/10 Perspective on Handling Failure Harry prompts Carl on failure as a Silicon Valley badge of honor and the operational-to-VC shift. Carl explains the difference between 90-day public quarter cadences and multi-year VC time horizons.13:12–17:00 · Harry as informed peer 2/10 Defining Effective Board Membership Harry asks Carl to compare board dynamics from both operator and investor perspectives. Carl contrasts helpful supportive directors against overbearing board members trying to be the smartest in the room.17:00–22:40 · Harry as informed peer 3/10 How Sequoia Differentiates and Wins Deals Harry challenges the assumption that Sequoia's tier-one brand makes winning deals effortless. Carl explains how competitive VC really is and how Sequoia uses operating support to win.1:48–3:53 · Guest teaching 1/10 Carl Eschenbach's Career Journey to Sequoia Capital Harry introduces Carl with basic introductory questions about his career transition from VMware to Sequoia Capital. Carl smoothly shares his background moving from engineering to sales executive leadership without any friction.3:53–6:40 · Guest teaching 4/10 Building a High-Performance Culture Harry offers active pushback by citing Rory O'Driscoll's view that market size matters more than people in later-stage deals. Carl counters politely by arguing that market opportunities cannot be captured without great talent and culture.6:40–9:01 · Guest teaching 3/10 Common Mistakes in Go-To-Market Strategy and Scaling Harry relays a question from Sequoia partner Pat Grady regarding go-to-market scaling mistakes. Carl monologues on fast failure, productivity vs over-hiring, and span-of-control management.9:01–13:11 · Guest teaching 3/10 Perspective on Handling Failure Harry prompts Carl on failure as a Silicon Valley badge of honor and the operational-to-VC shift. Carl explains the difference between 90-day public quarter cadences and multi-year VC time horizons.13:12–17:00 · Guest teaching 3/10 Defining Effective Board Membership Harry asks Carl to compare board dynamics from both operator and investor perspectives. Carl contrasts helpful supportive directors against overbearing board members trying to be the smartest in the room.17:00–22:40 · Guest teaching 2/10 How Sequoia Differentiates and Wins Deals Harry challenges the assumption that Sequoia's tier-one brand makes winning deals effortless. Carl explains how competitive VC really is and how Sequoia uses operating support to win.1:48–3:53 · Guest disagreement 0/10 Carl Eschenbach's Career Journey to Sequoia Capital Harry introduces Carl with basic introductory questions about his career transition from VMware to Sequoia Capital. Carl smoothly shares his background moving from engineering to sales executive leadership without any friction.3:53–6:40 · Guest disagreement 2/10 Building a High-Performance Culture Harry offers active pushback by citing Rory O'Driscoll's view that market size matters more than people in later-stage deals. Carl counters politely by arguing that market opportunities cannot be captured without great talent and culture.6:40–9:01 · Guest disagreement 0/10 Common Mistakes in Go-To-Market Strategy and Scaling Harry relays a question from Sequoia partner Pat Grady regarding go-to-market scaling mistakes. Carl monologues on fast failure, productivity vs over-hiring, and span-of-control management.9:01–13:11 · Guest disagreement 0/10 Perspective on Handling Failure Harry prompts Carl on failure as a Silicon Valley badge of honor and the operational-to-VC shift. Carl explains the difference between 90-day public quarter cadences and multi-year VC time horizons.13:12–17:00 · Guest disagreement 1/10 Defining Effective Board Membership Harry asks Carl to compare board dynamics from both operator and investor perspectives. Carl contrasts helpful supportive directors against overbearing board members trying to be the smartest in the room.17:00–22:40 · Guest disagreement 1/10 How Sequoia Differentiates and Wins Deals Harry challenges the assumption that Sequoia's tier-one brand makes winning deals effortless. Carl explains how competitive VC really is and how Sequoia uses operating support to win.1:48–3:53 · Harry pushing back 0/10 Carl Eschenbach's Career Journey to Sequoia Capital Harry introduces Carl with basic introductory questions about his career transition from VMware to Sequoia Capital. Carl smoothly shares his background moving from engineering to sales executive leadership without any friction.3:53–6:40 · Harry pushing back 4/10 Building a High-Performance Culture Harry offers active pushback by citing Rory O'Driscoll's view that market size matters more than people in later-stage deals. Carl counters politely by arguing that market opportunities cannot be captured without great talent and culture.6:40–9:01 · Harry pushing back 0/10 Common Mistakes in Go-To-Market Strategy and Scaling Harry relays a question from Sequoia partner Pat Grady regarding go-to-market scaling mistakes. Carl monologues on fast failure, productivity vs over-hiring, and span-of-control management.9:01–13:11 · Harry pushing back 1/10 Perspective on Handling Failure Harry prompts Carl on failure as a Silicon Valley badge of honor and the operational-to-VC shift. Carl explains the difference between 90-day public quarter cadences and multi-year VC time horizons.13:12–17:00 · Harry pushing back 1/10 Defining Effective Board Membership Harry asks Carl to compare board dynamics from both operator and investor perspectives. Carl contrasts helpful supportive directors against overbearing board members trying to be the smartest in the room.17:00–22:40 · Harry pushing back 4/10 How Sequoia Differentiates and Wins Deals Harry challenges the assumption that Sequoia's tier-one brand makes winning deals effortless. Carl explains how competitive VC really is and how Sequoia uses operating support to win.

speaking balance: gold is Harry, purple is the guest (3 minute bins)

0:00 · Harry 74.3% · guest 25.7%0:00 · Harry 74.3% · guest 25.7%3:00 · Harry 20.3% · guest 79.7%3:00 · Harry 20.3% · guest 79.7%6:00 · Harry 7.3% · guest 92.7%6:00 · Harry 7.3% · guest 92.7%9:00 · Harry 18.9% · guest 81.1%9:00 · Harry 18.9% · guest 81.1%12:00 · Harry 10% · guest 90%12:00 · Harry 10% · guest 90%15:00 · Harry 18.5% · guest 81.5%15:00 · Harry 18.5% · guest 81.5%18:00 · Harry 14% · guest 86%18:00 · Harry 14% · guest 86%21:00 · Harry 43.3% · guest 56.7%21:00 · Harry 43.3% · guest 56.7%24:00 · Harry 100% · guest 0%24:00 · Harry 100% · guest 0%
Sharpest disagreement ▶ 5:39 Rejecting Market-Over-People Premise

Carl directly reframes Rory O'Driscoll's premise, insisting that market opportunity is useless if a company lacks the talent to attack it.

Hardest push from Harry ▶ 5:19 Challenging People-First Stance

Harry refuses to accept Carl's assertion that people always precede market, bringing up a conflicting investor perspective to push him.

Biggest teaching moment ▶ 10:38 Operating Cadence vs Venture Horizon

Carl breaks down the core structural differences between managing 90-day public company quarters and building multi-year venture outcomes.

Harry holds his own ▶ 5:19 Citing Ecosystem Knowledge

Harry demonstrates strong industry context by quoting Scale Venture Partners' Rory O'Driscoll to challenge Carl's framework.

the scores for every segment, with the reasoning behind each
ChapterTopicHarry as informed peerGuest teachingGuest disagreementHarry pushing backWhy
Carl Eschenbach's Career Journey to Sequoia Capital 1100 Harry introduces Carl with basic introductory questions about his career transition from VMware to Sequoia Capital. Carl smoothly shares his background moving from engineering to sales executive leadership without any friction.
Building a High-Performance Culture 5424 Harry offers active pushback by citing Rory O'Driscoll's view that market size matters more than people in later-stage deals. Carl counters politely by arguing that market opportunities cannot be captured without great talent and culture.
Common Mistakes in Go-To-Market Strategy and Scaling 1300 Harry relays a question from Sequoia partner Pat Grady regarding go-to-market scaling mistakes. Carl monologues on fast failure, productivity vs over-hiring, and span-of-control management.
Perspective on Handling Failure 2301 Harry prompts Carl on failure as a Silicon Valley badge of honor and the operational-to-VC shift. Carl explains the difference between 90-day public quarter cadences and multi-year VC time horizons.
Defining Effective Board Membership 2311 Harry asks Carl to compare board dynamics from both operator and investor perspectives. Carl contrasts helpful supportive directors against overbearing board members trying to be the smartest in the room.
How Sequoia Differentiates and Wins Deals 3214 Harry challenges the assumption that Sequoia's tier-one brand makes winning deals effortless. Carl explains how competitive VC really is and how Sequoia uses operating support to win.

Statements from this episode (9)

Assertion Supported
VMware grew from 200 to 20,000 employees during Eschenbach's tenure
“As for Carl, prior to Sequoia, Carl was president and CEO at VMware, where he grew the team from 200 to 20,000 people.”
Harry Stebbings Mar 15, 2017 ▶ 0:32
Insight
Companies fail when external change outpaces internal adaptation
“If the world outside your company is changing faster than you are, then the end is very near.”
Carl Eschenbach Mar 15, 2017 ▶ 7:41
Insight
Over-hiring without individual rep productivity degrades go-to-market execution
“You can actually over hire because you can hire a bunch of people, but if you're not getting a productivity output from each of the people you're hiring, it actually becomes a negative on your go-to-market because you have not enough people, you know, successf…”
Carl Eschenbach Mar 15, 2017 ▶ 8:04
Insight
Overbuilding management creates leaders who report news rather than make it
“Don't overbuild your management team, because you get into this environment where if you have too many managers, you have people who just want to report the news and are not making the news.”
Carl Eschenbach Mar 15, 2017 ▶ 8:43
Insight
Public company quarterly reporting forces executives into short-term tactical thinking
“You had to deliver every quarter, and then you had to report to the street your performance every quarter, and that was at a ninety-day clip, so while you try to focus on being quite strategic in how you build your business plan and your operating model and wh…”
Carl Eschenbach Mar 15, 2017 ▶ 10:58
Insight
Venture capitalists must lead founders through influence, not direct authority
“In a leadership role in a large company, you can describe what the North Star is. You can put an execution plan in place, and you can go violently execute against that plan, which ultimately defines whether you're successful or not, and then you can hold peopl…”
Carl Eschenbach Mar 15, 2017 ▶ 11:53
Insight
The most successful board members act like part-time employees outside meetings
“The most successful board members are the ones who work with the company outside of the board meeting itself on more of a day to day kind of operating model. Now you're not there every single day, but be involved in the company. And participate in what they're…”
Carl Eschenbach Mar 15, 2017 ▶ 14:17
Insight
Competitive venture firms are willing to collaborate when proactively engaged
“I found that if you collaborate and work and build deep and meaningful relationships with other venture firms and partners, actually, they're very willing to work with you. The ones who are competitive are the ones you probably never reached out to and tried t…”
Carl Eschenbach Mar 15, 2017 ▶ 16:46
Insight
Enterprise salespeople must maintain technical acumen to retain customer credibility
“It just showed me the importance to maintain your technology background and knowledge, because if you just were to go into a customer and only try to sell something and not be able to bet back it up with a business acronym and technical acumen at the same time…”
Carl Eschenbach Mar 15, 2017 ▶ 21:24
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